![]() ![]() What’s perhaps most interesting, however, is the press release’s promise that “All services will be inspired by Magnolia and driven by the Gaines’ creative vision.” That might remind some Gaines-ologists of the reported circumstances surrounding their exit from HGTV in 2017. ![]() In addition to the complete Fixer Upper library, the network will become home to programming focused on community, home, garden, food, wellness, entrepreneurialism, and design. (At this point, is there anyone left who doesn’t have plans for their own streaming service?) As explained in the release, Chip and Joanna will take over Discovery’s DIY Network, which the company says currently hits more than 52 million homes across the country under the Gaineses’ purview, the channel will be renamed. A subscription streaming service is set to debut later on. This joint initiative will launch next summer, according to a press release, with a linear television network and a TV Everywhere app. Next year, the couple’s home and lifestyle brand, Magnolia, will launch a multi-platform media company with Discovery that includes- drum roll-Chip and Joanna’s very own TV network. Chip and Joanna Gaines, who convinced renovation fans across America to embrace the folksy charms of wood paneling and rustic accents with their HGTV hit Fixer Upper, are now set to launch a new, much bigger endeavor. Friends, it’s time to buy stock in shiplap. ![]()
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